Switching customers from print-based ordering to an online store can be difficult. Customers are used to ordering via email, calling by phone, or communicating face-to-face. It could create uncertainty in switching to the new ordering approach. That is why web-to-print client onboarding needs to take place before the launch of the store.

A smooth transition could assist customers in adapting to the process of online ordering. At the same time, it would enable printing companies to preserve existing relationships with customers. With effective communication, guidance, and support, customers would not face difficulties when moving to online ordering.